SEO & SEM (Online Advertising) for a franchise of 140 independent Insurance Agencies across Florida.

Category: SEO, SEM, Local Business, Lead Generation, Telephony, Web Development.

Client: GreatFlorida Insurance

Insurance Franchise SEO
Overview & Challenge

GreatFlorida Insurance is a franchise of independently owned insurance agencies across Florida. Thier agencies are brick-and-motar locations that serve their local markets, but can also sell anywhere in the state.

In order to maximize the potential of each location, a custom web application was developed to allow each location to not only to be relevant in their local market, but also convert that relevance in to phone calls, web leads, in-store visits, and insurance policy sales. is the epicenter of thier online presence, and represents the parent franchise company, as well as providing each agency a locally-optimized website and personalized URL that helps them compete for insurance buyers in their respective areas.


Robert and Webnition have been our exclusive marketing solution, franchise wide, for a decade. He has provided innovative web development, SEO, and an impressive lead generation service to GreatFlorida Insurance owners across Florida. Robert's results are proven, and we are grateful for his dedication to our franchise and our brand.

GreatFlorida Insurance Franchise
Dustyn Shroff

Vice President | GreatFlorida Insurance, Franchise.